Campaigns

Discover our campaigns

Campaigns

Daje ànd Gagner

In March 2025, Phrenos, in partnership with AG Partners Publicis Africa, proudly crafted and launched a bold and dynamic 360° communication campaign in Senegal for the European Union: “Daje ànd Gagner” – Together, we cooperate, and we win, in Wolof.

The campaign embraces the references, energy, and language of young people, breaking away from traditional European communication norms to create a message that truly resonates.

In May 2025, the campaign was awarded the Bronze at the 8th edition of the Pitcher Awards in the category ‘Corporate Image & Reputation Management’. The Pitcher Awards is one of the most prestigious Awards in Africa. This competition is open to any work that has been created, launched, or executed across the African continent.

Through inspiring stories of beneficiary duos, the campaign highlights how tangible, on-the-ground initiatives are transforming the lives of young Senegalese, empowering them to drive change within their communities and build a brighter future.

A high-impact aspirational video clip, an ambitious digital and influencer strategy, and a nationwide multi-media rollout (TV, radio, billboards, press) ensure that the campaign reaches young people wherever they are, sparking engagement and action.

More about the campaign

#ThinkTwice

Phrenos designed the entire #ThinkTwice campaign in the framework of European Develoment Days 2019, which had an overarching theme of “Addressing inequalities: building a world which leaves no one behind”.

#ThinkTwice is an online global campaign designed to make people reflect on inequalities.
The contrast between the simplicity of the object and the severity of the situation provokes audiences to reconsider the issues at stake.

A glass of water; a book; a shoe; a bank account. Do these things make you #ThinkTwice? The #ThinkTwice campaign uses everyday objects to highlight the often life-threatening inequalities which persist all over the world. Understanding the deep inequalities which still exist is the first step towards building a world which leaves no one behind.

This global campaign was fronted by a number of leading, global personalities, who each carried their own personal message. To view the campaign’s official ambassadors, click here.