Phrenos

Design your virtual event journey with us!

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Phrenos

 

Phrenos

[ancient greek: phreno: heart, mind]

 

Working with you

The advice we give you is based on standards which we believe are the key to success; we listen carefully to understand your objectives, delve deep into the matter at hand, and brainstorm with you to reach a shared vision. Grounded in insight and expertise, we deliver creative strategies that work, turning policy into practice, and changing hearts and minds – otherwise known as phreno in Ancient Greek.

Values and results driven

We are driven by passion and belief, and partner with organisations committed to making the world a better place. From Europe’s central hub in Brussels, we specialise in managing international projects with a results-driven, multicultural approach. Our bright and dynamic team prides itself in offering high-quality, personalised services to each and every client.

Quality Control & Risk Analysis 

Phrenos has been awarded the ISO 9001 2015 certificate. To achieve this, Phrenos introduced a quality management system to ensure the highest working standards and to meet client expectations.

 

SERVICES

 

Integrated management

Phrenos manages a variety of projects, ranging from PR and social media focused strategies, event implementation to public affairs and stakeholder campaigns. We balance creativity and innovation with robust project management to guarantee client satisfaction and deliver campaigns with measurable impact. We are with you every step of the way, from conceptualisation and planning, to partner coordination and delivery.

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Creative content

Our diverse team is skilled in transforming complex policies into simple, effective messages. We develop creative content that resonates with your specific target audiences and use storytelling to make any topic accessible and relatable. We also work with your partners to create and fine-tune messages, build relationships, and secure broad consensus for our advocacy and communication campaigns.

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Social and digital

We embrace today’s 24/7 digital and social landscape, ensuring you reach audiences wherever and whenever you want. From digital strategies, web development and community management, to video production and shareable graphics, we can meet all of your digital needs under one roof. Our international and multilingual team will identify influencers and engage and empower digital communities, nurturing campaign advocates to support your objectives.

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Events

We infuse creativity into all our events, conveying and capturing ideas in new and imaginative ways, engaging visionary art directors to create inspirational spaces. We also use the latest technology to boost engagement, discussion and interactivity. We offer end-to-end event management services, from concept and programme development, to logistics and delivery. Our extensive experience spans forums, seminars, summits, exhibitions, public events, and expos.

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“To lead people, walk beside them.”

Lao Tzu

“Think like a wise man but communicate in the language of the people.”

William Butler Yeats

“Knowledge is of no value unless you put it into practice.”

Anton Chekhov

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Partner, Managing Director
Nicolas Esgain

"You may never know what results come of your actions, but if you do nothing, there will be no results." Mahatma Gandhi

Partner, Managing Director
Nicolas Esgain

Nicolas founded Phrenos in 2010 to offer insights-led, full-spectrum communication and event services. He has 20 years of experience in exhibition and event management and has led numerous high-profile events and summits on behalf of the European Commission (DG Regio, DV DEVCO, DG ENV), including the European Development Days (EDDs), the European Union Pavilion at the Shanghai World Expo, and many more. Before founding Phrenos Nicolas also worked in the cultural sector. Nicolas holds a master’s in History from UCL, a Management Certificate from ICHEC-Entreprises, and has three daughters with his life partner Anne Sophie.

Languages: French, English, Dutch

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Associate Partner, Project & Events Manager
Anne-Fleur Labbé

 "Ne renonce jamais à l’initiative" Charles De Gaulle

Associate Partner, Project & Events Manager
Anne-Fleur Labbé

Anne-Fleur is a multilingual professional with 15 years of experience in events and internal communication. She grew up in Paris before moving to London, Hong Kong, Rome and has now been living in Brussels for 8 years.

She graduated from the London School of Economics with a MSc in History of International Relations, and from Université Paris II – Panthéon Assas with a MSc in Banking & Finance. In 2020, at INSEAD, she completed a certification in “Design Thinking and Creativity for Business”, as well as one in “Leadership in a Crisis”. She is also a certified Online Meeting Designer, and Jury member of the Meeting Design Institute.

Since joining Phrenos in 2017, she has been part of 5 editions of the “European Development Days” for DG DEVCO. She has extensive experience in organising international events, such as the “Climate Innovation Summit” for Climate-KIC in Milan (2017) and several meetings for the Belgian Ministry of the Interior in London, Madrid, Helsinki and Copenhagen (2019). She was the Event & Secretariat Manager for the “EU Cities for Fair and Ethical Trade Award” for the 2021 edition (ITC/DG Trade).

She is currently the Secretariat Team Leader and Project Coordinator of the “European Green Capital and European Green Leaf Awards’ Secretariat and Network Support” (DG ENV).

She is also the Account & Event Manager of the “Professional Event Management Services Framework contract » (BEREC) and is leading Phrenos’s Events Team.

She regularly coordinates EU tenders’ submissions and acts as the agency’s proofreader.

 

Languages: French, English, Italian and German.

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Project Manager
Emmanuel Viatour

"When people talk, listen completely. Most people never listen." Ernest Hemingway

Project Manager
Emmanuel Viatour

Emmanuel manages the European Development Days Programme team, which he joined in 2015. He was previously coordinating the EDD Global Village and the EDD 2016 Cultural programme. In addition to the EDD, he organised the 2017 Climathon in Tallinn, was the logistical coordinator for the Youth Plug-In Initiative in Abidjan and Brussels. He also coordinated the 59th European Judicial Network Meeting in Amsterdam. Before joining Phrenos, he worked as a parliamentary assistant to a Belgian member of parliament and also worked in Nigeria as an intern for an NGO specialised in malaria prevention and control. He also volunteered as a first-aid responder for the Belgian Red Cross.

Emmanuel has a BA in Political Science and a Masters in Development Studies. For his master’s degree, his thesis focused on relief agencies and complex emergency interventions.

Languages: French, English, Spanish, Dutch

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Director for Africa
Michelle Makaroff

Director for Africa
Michelle Makaroff

Michelle is Belgian and holds a Master Degree in International Politics (ULB, Brussels) and a degree in translation (ISTI).  She dedicated her long and rich professional life to education, technology, and development. She held various roles and senior positions both at the European Commission (DEVCO, CIS) for more than ten years, and at Microsoft, where she was European Union Business Development Manager Global Strategic Accounts for cooperation and development. She was one of the initiators of the EU-Africa Business Forum with Microsoft’s Chairman for Africa Cheick Modibo Diarra.  She has consultancy for major companies based in Europe, working on new business models using ICT as enabler for socio-economic development.  She is noted for enabling collaboration between cross-aid agencies, private sector organisations, NGOs and philanthropic organisations to facilitate access to education and technology in Africa.

Throughout her career, Michelle has combined with passion a distinguished career of business, philanthropic and humanitarian leadership. Both her career and her voluntary activities have reflected a commitment to improving the lives of others with a special interest in young people at risk and giving something back to international community.

At Phrenos, Michelle is in charge of Business Development for Africa.

Michelle speaks French, English, Dutch & Spanish

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Content & Policy Advisor
Yalchin Mammadov

Content & Policy Advisor
Yalchin Mammadov

Gaia
Events Officer
Gaia Maria Fermanelli

"Think globally, act locally and change personally."

Events Officer
Gaia Maria Fermanelli

Gaia is a young professional who is discovering her path in all things linked to events.

Passionate about art, she holds double Master’s degree in World Heritage and Cultural Project for development (ITC-ILO, UNESCO, ICCROM, University of Barcelona and Turin) and a degree in Organization and Management of Cultural Events (IULM, Milan).

At Phrenos, since 2019, she is part of the operations team and has worked on various events for the European Commission, the EDD 2020 edition as Accreditation Officer and the EU Cities for Fair and Ethical Award 2021 (ITC/ DG TRADE) as Secretariat Officer.

Passionate about nature, she is involved in different sustainability projects, which includes managing the ISO 20121 procedure about Event Sustainability Management System.

Languages: Italian, English, Spanish, Portuguese, French and German.

Virna
Administration & Finance
Virna Carrieri

“Do not wait. The time will never be just right."

Administration & Finance
Virna Carrieri

Virna joined Phrenos in January 2020.
Graduated in International relations at University of Pavia (Italy), she pursued her master’s studies in Political Sciences and Conflicts’ Resolution at UCL Louvain-La-Neuve.
Passionate about travels and in meeting new cultures, Virna worked within the guest relations’ department on board of the MSC Cruise fleet. Back to Belgium, she worked as Operations Expert for the diplomatic market in the Netherlands and Italy. Very fond of music, she plays piano.

Languages: Italian, Spanish, English, French and Dutch

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Communication Officer
Marcello De Giorgi

« The path from truth to Truth is difficult. You cannot enter the water of the same river twice. However, observing the depth of water, you may distinguish the cans scattered on its bottom » Sergej Dovlatov

Communication Officer
Marcello De Giorgi

Marcello joined the Phrenos communication in 2020 and quickly became the go to person for all things digital. Before joining Phrenos, Marcello worked as a communication professional with UNCDF, the University of Venice as well as in private companies.

He holds a MA’s degree in International trade from Ca Foscari University of Venice a MA’s degree in communication science from the Vrije Universiteit of Brussels.

After a brief carrier in international trade, he turned to its real passion: digital communication. In 2015 he founded the non-profit media outlet Russia in Translation. Since then, he has gained 5 years of entrepreneurial experience in the online media market.

Languages: Italian, French, English, Russian

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Events Officer
Julien Ridley

"The best way to predict the future is to invent it." Alan Kay

Events Officer
Julien Ridley

Julien has a Bachelor’s degree in political sciences and a Master’s degree in European studies (UCLouvain), which underlines his interest in European politics and legislations.

Passionate about discovering the world, he followed a training in International Business Development and participated in an economic mission to Argentina for an innovative high-tech Belgian company.

Julien likes to define himself as a hard worker, enjoys picking up new topics quickly, which allows him to manage a lot of different tasks in an international and fast-moving environment.

Languages: French, English, Spanish, Dutch

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Junior Communication officer
Georgiana Ardelean

« You may say I'm a dreamer/But I'm not the only one/I hope someday you'll join us/ And the world will live as one » John Lennon

Junior Communication officer
Georgiana Ardelean

The story between Georgiana and Phrenos started in 2020 when she joined the team as a communication intern.

Freshly graduated, she reintegrated the Communication team in 2021 and her main tasks are to support and help design creative and sharp communication content.

A storyteller by nature, she obtained a Bachelor’s Degree in Information & Communication Sciences (Université Libre de Bruxelles) and a Master’s Degree in New Media & Society (Vrije Universiteit Brussel). In addition to her aim to discover how to use the latest digital tools effectively, Georgiana is passionate about theatre and acting, Art-Nouveau architecture and hiking.

Languages: Romanian, English, French, Italian

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Junior Project Manager
Tommaso Codazzi

«It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.»  J.K. Rowling

Junior Project Manager
Tommaso Codazzi

Tommaso holds a master’s degree in European Studies (King’s College London) and a bachelor in Politics and International Relations (University of Bath), which demonstrate his interest in European politics and international affairs. Being a student in England during the Brexit debates, Tommaso developed a strong attachment to the EU. While the UK was leaving the EU, he decided to leave the UK.

Before joining Phrenos in 2021, Tommaso had experiences in the European Parliament and at UNESCO and UNICEF, working both on communication and research projects.

Tommaso firmly believes that empowering younger generations is crucial to build a better world. He thus has extensive experience in working with teenagers and is a certified English teacher.

Languages: Italian, French, English and Spanish

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Graphic designer
Gilles Van Eylen

« Nous avons construit un système dans lequel le fait de privilégier la vie par rapport à l’argent apparaît comme extrême ! C’est délirant. » Aurélien Barrau

Graphic designer
Gilles Van Eylen

Gilles worked for 8 years as a graphic designer for one of the largest Saas & data collection platforms in Europe. He had the opportunity to work with major brands and media companies.
As of 2019, ecology and social justice became his passions and he radically adapted his lifestyle nurturing new values. He’s fundamentally convinced that the greater goods matter more than ever and that ecological transition needs urgent & bold actions.

He naturally felt totally aligned with Phrenos’ values and vision and joined the communication team in November 2021.

He holds a bachelor in computer graphics from the Haute Ecole Albert Jacquard.

Languages: French, English

Discover our campaigns



#ThinkTwice

Phrenos designed the entire #ThinkTwice campaign in the framework of European Develoment Days 2019, which had an overarching theme of “Addressing inequalities: building a world which leaves no one behind”.

#ThinkTwice is an online global campaign designed to make people reflect on inequalities.
The contrast between the simplicity of the object and the severity of the situation provokes audiences to reconsider the issues at stake.

A glass of water; a book; a shoe; a bank account. Do these things make you #ThinkTwice? The #ThinkTwice campaign uses everyday objects to highlight the often life-threatening inequalities which persist all over the world. Understanding the deep inequalities which still exist is the first step towards building a world which leaves no one behind.

This global campaign was fronted by a number of leading, global personalities, who each carried their own personal message. To view the campaign’s official ambassadors, click here.

 

 

#SheisWe

Phrenos conceived and launched the #SheisWe global digital campaign for the European Development Days 2018.

#SheisWe shows that when women are empowered, protected, trusted and invested in, there are benefits for all of us. The campaign emphasizes striking stories of people everywhere in the world, and engages renowned personalities, activists, and members of the development community.

This campaign was launched within the framework of European Development Days 2018 – a global forum – which focused that year on “Women and Girls at the Forefront of Sustainable Development” to promote a safer, more inclusive and open world for women.

This global campaign was fronted by a number of leading, global personalities, who each carried their own personal message. View the campaign’s official ambassadors such as Christine Lagarde, Dr Mukewege amongs others here.

 

 

#WeAreTheChange

In the framework of EDD 2017, Phrenos designed and implemented the campaign “We are The Change”. This communication campaign addressed three major themes: Investing in People and Planet, Investing in Prosperity, Investing in Peace and Partnerships.

The aim of the campaign was to encourage people to take the time to reflect how they can be part of the change and how they can have an impact.

Showing citizens how their behaviour may have positive consequences is a first step towards their empowerment.




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Brussels and online / European Brain Council

Brain Innovation Days

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Online Event / European Brain Research Area

Epicluster

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Hybrid Event / Afrika-innovation

Forum de Dakar #2

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Global Forum / VO Europe x DG INTPA

European Development Days – 2021

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Virtual Event / European Brain Council

VOT 2 Synthesis Meeting

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Virtual Event / European Brain Council & BeLean

Brain Innovation Days #3

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Virtual Event / European Brain Council

MULTI-ACT Final Conference

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International Cooperation Hub / Particip GmbH

AU EU Youth Cooperation HUB

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Award / DG ENV

European Green Capital and European Green Leaf Awards

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Website Development / EOTA

European Organisation for Technical Assessment

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Communication & PR / EOTA

European Organisation for Technical Assessment

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Virtual Event / DG DEVCO

EDD 2021 Stakeholders Meeting

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Virtual Event / Afrika-Innovation

Forum de Dakar #2 – Virtual launch ceremony

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Virtual Event / European Brain Council & BeLean

Brain Innovation Days #2

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Hybrid Award Ceremony / ITC & European Commission (DG Trade)

EU Cities for Fair & Ethical Trade Award

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Digital Launch Event / European Brain Council & BeLean

Brain Innovation Days

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Conferences / Phrenos

ESCN series of conferences

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Virtual Event / Rawfill

Rawfill Final Event

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Virtual Event / EBRA

EPI-CLUSTER (EpiXchange II) scientific meeting

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Forum / Phrenos

Forum de Dakar 2019

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Global Forum / DG DEVCO

European Development Days – 2019

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Forum / International Trade Centre (ITC)

Trade for Sustainable Development Forum

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Concert/ Phrenos & Dakar Company

Concert de Youssou NDour et le Super Étoile

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Award / DG TRADE

EU Cities for Fair & Ethical Trade Award – 2018

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Award / DG DEVCO

Lorenzo Natali Media Prize – 2018

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Global Forum / DG DEVCO

European Development Days – 2018

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xHealth

xHealth

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Summit / Climate-KIC

Climate Innovation Summit 2017

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Capacity Building / EEAS

AU-EU Youth Plug-In Initiative – 2017

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Hackathon / Climate-KIC

Climathon – 2017

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Partner Networking Day

Networking event / Climate-KIC

Partner Networking Day – 2017

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Workshops and panels / CIRB

Smart City for Economy – 2017

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Global Forum / DG DEVCO

European Development Days – 2017

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Conference / World Bank

World Reconstruction Forum 3 – 2017

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Artistic Performances / DG DEVCO

EDD Cultural Programme – 2017

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Open dialogue with musical sessions / DG DEVCO

Voices4Development – 2017

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Capacity Building / DG DEVCO

EDD Youth Programme – 2017

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© Mara De Sario

Workshops and panels / CIRB

Smart City for Education – 2017

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Global Forum / DG DEVCO

European Development Days – 2016

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Conference / TIPIK (DGJUST) 

59th European Judicial Network – 2016

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Artistic Performances / DG DEVCO

EDD Cultural Programme – 2016

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Global Forum / DG DEVCO

European Development Days – 2015

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Thematic High-level Panels / DG DEVCO

RIO + 20 – 2012

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Exhibition / DG COMM

EC Visitor Center – 2011

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EC Pavillon  / DG RELEX

Shanghai Expo – 2010

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They trust us

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Logo of Care
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Logo of CIRB
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Logo of Orange
Logo of CABI
Logo of IRD
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Logo of ECES
Logo of EUACC
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