When Europe engages with the world, culture has to be at the core of its policy. This is the reason why the EDD offers a culture programme that reflects the will of the EU to put the arts and creativity at the center of the agenda. Culture is also the new pillar of a more sustainable economic growth for Europe and its partner countries.
The EDD Cultural programme was implemented by Phrenos and explores the potential of the creative sector through a variety of case studies and a collection of inspiring artworks from around the world – spanning paintings and photography to music and dance.
The EDD Cultural programme included the Jumping Village, a group of 15 dancers and musicians from Tanzania presenting the consequences of land grabbing in Africa as well as two Kenyan graffiti artists who created live a graffiti piece of art on the theme of climate change.
Furthermore, two exhibits were shown, those of Congolese Freddy Tsimba as well as a 46-photo exhibit by Congolese photographers, in addition to a live storyteller interactive artistic moment with François Moïse Bamba.
Phrenos oversaw the selection of the various artists involved in the Cultural Programme and managed the promotion of their artistic endeavours as well as their installation at the EDD.